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StriVectin Launches at Sephora Today

The brand debuts on Sephora.com, followed by a rollout to Sephora stores in August.

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By: Marie Redding

Senior Editor, Rodman Media


StriVectin is launching at Sephora, following an explosive three years of double-digit sales growth.

On July 27, StriVectin debuts on Sephora.com. In August, the brand will roll out in-store at Sephora at Kohls locations, as well as in Canada on Sephora.ca. The Sephora at Kohls concept is expected to have a presence in 29 states by year end, with stores in Los Angeles, New York, New Jersey, Chicago, Minneapolis, Ohio and Wisconsin.

The in-store line-up will feature a curated assortment of the brand’s top-selling hero products, such as TL Advanced Tightening Neck Cream Plus, SD Advanced Plus Intensive Moisturizing Concentrate, and Super-C Retinol Brighten & Correct Vitamin C Serum.

Plus, the brand’s new Fall innovations—Advanced Retinol Nightly Renewal Moisturizer and Super-B Barrier Strengthening Oil.

In addition, the Sephora-exclusive “Gamechangers” kit will feature special sizes of cult-favorite SD Advanced Intensive Moisturizing Concentrate and the #1 selling cream for the neck and décolleté, TL Advanced Tightening Neck Cream Plus.

Jennifer Trevethan, StriVectin SVP, Sales & Education North America, comments, “We are thrilled to partner with such a respected retailer to bring StriVectin to an expanded audience in the U.S. and Canada. Sephora’s ongoing support of cutting-edge, results-driven brands and its commitment to offering skincare for every age makes it an incredible fit for us.”

The Sephora consumer’s knowledge of skincare ingredients also aligns with StriVectin’s innovation-focused formulas, the brand says. StriVectin’s patented form of Niacin, NIA-114, supercharges the performance of other clinically-proven ingredients such as retinol, vitamin C, hyaluronic acid, AHAs and peptides.

“We know the Sephora shopper is extremely savvy and knowledgeable about skincare, so we will be bringing even more robust education to the on-shelf and online shopping experience,” adds Trevethan. 

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